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Channel: mobile marketing Archives ⋆ Mobile Commerce Press
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Some mobile advertising could be screened out in Europe

For more mobile technology news A recent report has indicated that European networks are testing ad blocking technology. Although there have been no official confirmations, yet, a report that was...

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100 percent mobile ad viewability promised by advertising marketplace

For more mobile technology news This concept has been considered to be impossible by virtually everybody, until now, with a promise by Millennial Media. A leading mobile ad marketplace, Millennial...

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Google says mobile ads benefit from gadgets with larger screens

For more mobile technology news As the focus shifts to a multi device experience the search engine giant is making a number of considerable discoveries. Mobile ads are a relatively recent component of...

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Geolocation technology lets Very.co.uk send mobile ads based on the weather

For more mobile technology news The online retailer has launched a new mobile marketing campaign based on local temperature and precipitation. Very.co.uk, the online fashion retailer, has just launched...

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Display is driving mobile ad revenue over smartphones

For more mobile technology news New data is showing that there has been a growth of 114 percent in that specific area of earnings. A new report from the Association of Online Publishers (AOP) and...

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Mobile marketing is about to get a flashier image boost in Google search

For more mobile technology news The search giant will be replacing its text-only ads with those featuring images, which will likely come with a cost. Google is going to be changing the way that mobile...

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In-store visits see 80 percent increase from mobile ads

For more mobile technology news Within the first day of viewing, these smartphone advertisements generate considerable consumer response. As mobile ads move from being in their early infancy toward the...

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Ford pilots beacon geolocation technology program to woo buyers

For more mobile technology news The automaker will be attaching devices to feature models to broadcast information to customer smartphones. Ford dealerships could soon have a new way of making sure...

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Mobile technology news press release submission service sale

For more mobile technology news When you have a tech announcement to make, be certain that you’re getting maximum exposure. Your mobile technology news release needs to be seen by the largest amount of...

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Mobile ads at Facebook tested to improve lead generation

For more mobile technology news The social network has been testing out a broad spectrum of smartphone marketing strategies. Facebook has already revealed that it is launching and testing a dramatic...

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Twitter mobile Ads Manager officially launched

For more mobile technology news This new marketing strategy will make it possible to track ad campaign performance over smartphones. Twitter has now released an official announcement of the launch of...

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Mobile marketing is proving to be difficult, even for the pros

For more mobile technology news Marketers hare having a hard time trying to master advertising over smartphones and tablets. According to recent data published in a report from DialogTech Insights,...

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Mobile security issues are costing marketers $1 billion in ad fraud

For more mobile technology news Malicious mobile apps are becoming an increasingly problematic expense for advertisers. Forensiq, a fraud detection firm, has now announced the results of its recent...

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Instagram is winning the mobile marketing fight

For more mobile technology news Instagram will surpass others when it comes to mobile ad revenue Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a...

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Mobile search is changing the way we buy vehicles

For more mobile technology news The internet has already altered the car shopping experience and smartphones have gone a step further. A recent study conducted by Autoshopper has revealed that more...

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HTC mobile marketing scheme uses disguised ads

For more mobile technology news The handset manufacturer is sending advertisements to its One users that look like notifications. While most users of smartphones who use their devices to connect to the...

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Ad blocking apps gain massive popularity, except among marketers

For more mobile technology news This type of software has spread like wildfire among mobile device users but are stopping ads from being displayed. The AdBlock ad blocking software and app has now...

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QR codes allow milk cartons to provide product transparency

For more mobile technology news Greatview Aseptic Packaging will allow consumers to trace their products back to the source. Customers shopping for certain brands of milk will soon be able to scan QR...

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Mobile advertising revenue rose 64.8 percent last year

For more mobile technology news The global earnings from smartphone based ads is increasing at a very rapid rate. A recent report has indicated that the global revenue from mobile advertising, last...

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Mobile marketing at hotels relies heavily on texts

For more mobile technology news SMS has now become a form of advertising and promoting upon which this industry is highly dependent. According to a recent report that was made by mGamingWatch with...

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